Google Algorithm Updates
Google makes approximately 600 updates to its search algorithm each year. While most of these updates are minor changes that tweak small things here and there, there are usually several large updates that shake things up fairly significantly. After large updates, you can find that their search results become reorganized, with new emphasis placed on certain aspects of SEO that were not emphasized as heavily prior to the update.
Recent major updates include both “Possum” which was released on September 1st of this year, and Penguin 4.0 which was released afterwards on September 23rd.
When to React
At OMG National, we realize that it is important not to over-react and possibly jump the gun when these updates take place. Since Google is a search engine giant, with a 2015 study showing 65% of users utilizing the platform for their online search needs, any changes that are made do need to be addressed. However, we know that it is important for us to see what specific impacts actually become a reality after the update takes place.
We are constantly monitoring any changes that Google might be implementing, but when a new change takes place, we give it days or possibly even weeks before we start reorganizing our clients’ SEO content since their sites might not even be impacted to begin with. Even if a site appears to be ranked the same in search results, we strategically analyze all reporting regarding a site’s traffic to see if any impacts are present.
When Adjustments are Necessary
Should we find that reporting begins to dip, or that the site placement is not what it used to be, we begin to make necessary adjustments that address the changes Google has put in place. Each significant update to Google’s search algorithm comes with its own set of changes, which causes us to research the update extensively to see where Google is now looking and what exactly they are looking at.
Once we have this information, it becomes time for us to address these changes head on – any content that needs to be created, reorganized or re-positioned is taken care of. Technical changes regarding meta tags, site compatibility, or coding are also addressed. We also make these changes one at a time, in order to make sure that we can fully understand the ramification of each individual change, and if it was positive or negative.
Our Final Thoughts
These changes can feel overwhelming, but with our firm grasp on SEO practices, we know how to remain cool under pressure and make any and all changes necessary, should we find that they actually become necessary.
OMG National is a full-service digital marketing agency providing SEO, paid search, social media management, reputation management, logo design, website design, and more. Do you need someone with experience and knowledge to take the reins and push your business’ online marketing initiatives to the next level? Give us a call at 800-789-4619 or contact us here, and we’ll take care of it.