Welcome to this month’s blog! We have roughly two months left in 2016 and I want to share some insights, statistics, and suggestions about utilizing online video for your business. Step out of your comfort zone and explore how video can help you generate more leads, increase engagement, and potentially be the missing link in your marketing mix for 2017 and beyond.
Video is a vital part of your online presence, so the first stop for your videos should be your company website. A simple 30 second video, such as a brochure-style video with your personality and theme, will build rapport, increase search engine ranking, and quickly give an overview or history of your company. I recently watched an episode of The Profit on CNBC, where Marcus Lemonis brought a failing company to success and stated, “the most important part of growth would be their website.”
Guess what? Video was a key component. We subscribe to this formula and have created corporate and website videos for hundreds of our clients. Many companies change their videos during the year to reflect the holidays and seasonal events, which is an easy and effective way to keep your site evolving and relevant.
Today’s directories, search, and review sites have provisions to easily insert videos. We’re all familiar with the saying that “A picture is worth a thousand words,” so how much do think a video is worth? Well, here are some statistics:
• One minute of video is the equivalent of 1.8 million words.
• 75% of online video viewers have interacted with an online video ad this month.
• 92% of mobile consumers share videos with others.
• ⅓ of ALL online activity is watching video.
• After watching a video, 64% of users are more likely to buy a product or engage a service company.
These are powerful statistics that can’t be ignored. Next, let’s look at three other powerful venues for your company videos:
Once your initial website video is complete, you have the opportunity to continue to promote and/or build more videos for other sections of your site. We recommend a multi-channel approach by having your entire library on your branded YouTube channel and Google My Business Page. Fun fact: Google now owns YouTube and has made it the second largest search engine in the world. “Check YouTube” is now on par in modern lingo with “Google it.”
Become socially significant by displaying your video on your Facebook company page. Facebook is betting on video and the return speaks for itself – 76% of U.S. users say they tend to discover new videos on Facebook. We have also found that adding a well-produced video to your other social sites like Snapchat and Instagram makes your social presence more compelling and tends to be a great engagement tool to stimulate followers. Nothing compares to a great video!
Once thought of as a short text format, Twitter has jumped on the video bandwagon as well. The NFL and The Today Show are now broadcasting on Twitter – why not tweet some video love out to your followers? We know that you may not have the NFL’s budget, but by including video on your Twitter profile as well as dozens of other directories, search sites, and review sites, we can definitely help you find more followers.
This may be a lot to digest and can seem a bit out of reach, but I assure you, it’s not. Look at your video marketing as an opportunity to tell your story, focus on a product or service, recruit, train, sell, retain, and “wow” your prospects, clients, and staff. Speaking of which, why not have your company video embedded in your corporate email signatures? In 2017, more and more brands will rely less on text-heavy content in their emails and steer towards producing engaging videos.
When marketers included a video in an email, the click-through rate increased by 200% – 300%!
Now that we agree that video makes sense, let’s talk about the types of videos available to you. We’ve produced more than 2,000 videos over the past 10 years, many of which can be found on our website or YouTube channel, we’ve done it all.
Check out our great recruitment videos, on-location videos, product videos, training videos, invitation videos, FAQ videos, corporate culture videos, and much more including one of my favorites… a Talking Tow Truck for Interstate Towing in Chicopee, MA. These videos can be shot on location with a green screen, and utilize either professional talent or drone videography.
If you’re looking to discuss your video goals for 2017, set up a consultation today and we’ll be glad to brainstorm with you. So here’s to mutual success. Once again, I’m Mike, and I’m Rapp-ing things up. We’ll see you soon.