How To Incorporate Reviews Into Your Social Media Strategy
Reviews have become extremely important for search engines when determining search results. Nowadays, consumers value reviews as much as word of mouth from friends. Did you know that almost 70% of consumers look at customer reviews before purchasing a product or service?
The kicker for most consumers is the star rating that typically accompanies reviews. Research shows that increasing your star rating on social platforms such as Google, Yelp, and Facebook can help increase conversion rates by nearly 540%! The key is to continuously gain reviews on all platforms.
The first step is to continuously monitor your reviews. Now, this does not mean to check each of your product star ratings on sites like Amazon, just know your average star rating on each platform. This helps you build a foundation to show progress as your rating increases.
Ensure that you have notifications set up for the top review sites that you care about, such as Yelp, Google, and Facebook. This makes it easy to see when you receive new reviews and respond to them in a timely manner.
Ask for Reviews
You’d be surprised how many customers or clients will review you on social media if you just ask. If you are not asking for reviews, chances are the only ones you’ll receive are either people who had a very negative experience or those who had an extremely great experience.
Think of it this way, if you have 2 reviews on Facebook, one person who had a wonderful experience and left a 5-star rating and one person who had a horrible experience and left a 1-star rating. This would result in a 3-star rating on Facebook which is not a true representation of your business.
Asking your customers for reviews can help increase those 4 and 5-star reviews which can weigh the average in a more positive manner. To ask for reviews, you can simply hand the customers a card that has links to review sites on it or if you’re emailing a customer a receipt, include the links at the bottom of the email or in your signature.
Use Your Reviews to Market Your Business
Getting good reviews is great for your online presence but you’ll also want to use them in all your marketing materials. For example, let’s say you are printing postcards to mail to people in your area, advertising your sale for the spring. Use a quote from a great review as part of the design to draw people to your good reputation. You’ll also want to include icons for Facebook, Yelp, and Google as a reminder to the consumers that you have more reviews online.
Monitoring and responding to reviews online is a key aspect of any digital marketing strategy. Want some help maintaining your online reviews and overall online reputation? Call the pros at OMG National today at 800-789-4619.