Google is Testing a New Content Platform: How It Will Affect Your SEO

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Google is Testing a New Content Platform: How It Will Affect Your SEO

Google is Testing a New Content Platform: How It Will Affect Your SEO

We’ve all seen Google Plus go through many changes over the past couple of years as Google has tried to keep the platform relevant as a social network. While struggling to keep it afloat, Google has made yet another change to its content landscape.

Google Plus users will likely lose the ability to post updates on the social network with Google’s new content platform called “Post with Google.”

Brands’ organic and paid search marketing campaigns will be impacted from this latest development, as posts on the new platform will appear in Google search results.  Businesses and individuals who are verified will be eligible to share posts on the new platform. Updates by the brands, celebrities or companies will appear in the direct brand search results. For example, someone searching for Nike would see updates from the company in the search results as well.

The “Posts with Google” content is displayed prominently in the search results with links, photos and videos from the platform. Located directly under the Google ads, pushing down the organic results, the content from “Posts with Google” will likely steal clicks from the organic search results.

However, this new platform will allow businesses to post new sales and promotions and be seen immediately by people searching on Google, which would likely increase the conversions on company websites. If Google provides search metrics on these post results, it will be interesting to see how sales and leads for businesses are affected.

Ultimately, the idea is to provide quality and useful content to people in real-time. “Posts with Google” goes hand-in-hand with the Google Knowledge Graph that populates with quick information on the right side of search results for celebrities, brands, historic locations and more.

The look of the “Post with Google” profile is very similar to that of other social networks with a profile image, cover photo, and post feed. Interested in joining the new network? You can join the wait list here.

Want to get ahead of the curve? At OMG National, we can help you stay relevant in the search results! Contact a member of our team at 800-789-4619.