It is true that social media can benefit your SEO, however, it is not in the way that most people perceive. Social media can help businesses build an audience for their content as well as act as an avenue for promoting the content.
The social media audience helps build brand visibility and improve a business’ reputation, which makes it easier to get backlinks for SEO purposes. Also, by promoting business content on social media, businesses can gain additional inbound links that help to improve organic rankings.
How can popular platforms help your SEO?
Facebook has more than a billion users across the globe and has many options for helping marketers reach their target market. The ability to post links, blog posts, images and videos provide creative avenues for intriguing and informative content. The ability to run contests, advertise and join groups also help make Facebook the best social media network for content syndication.
Instagram is now the second largest social platform in the world, behind Facebook, which owns the photo sharing platform. Brand accounts are easy to manage on Instagram and contests run on the network have the potential to attract hundreds of new followers. However, Instagram does not allow for links to be included in posts, making it more for building brand awareness and growing your audience, rather than distributing content.
Twitter’s quick pace allows for easy promotion of links and audience growth. Businesses can quickly build a Twitter following by sharing interesting content and interacting with users. The life of a tweet is very short, which allows for content to be shared multiple times without annoying your followers. Keep in mind that though Twitter is a great content dissemination platform, it is showing signs of losing its flare with a loss of users.
LinkedIn serves professionals, entrepreneurs and people looking to build their careers. The platform caters more toward the individual, despite the capability for company pages. Using LinkedIn on a personal level to share content and grow your personal audience can be extremely effective for getting your content out there.
Pinterest has a smaller user base than the above social networks. However, if your brand can promote content with highly engaging images, Pinterest can be successful in gaining brand awareness. The platform appeals to consumers with the addition of buyable pins. Great images of products will get repinned or shared and the audience growth can lead to increased traffic to your content, creating more inbound links for SEO.
Each of the social media platforms mentioned above can have positive effects on a brand’s awareness and audience growth. However, a business owner should not jump into all at once without devoting enough time to the platform to make it worthwhile. Ensure that the social networks you choose to use for marketing your brand cater to the specific audience you are trying to reach.
Looking for help getting your company to rank higher in search results? OMG National can help! Call us at 800-789-4619 today to speak to an SEO expert!