March 2019: An Investment in Knowledge always pays the BEST interest!

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March 2019: An Investment in Knowledge always pays the BEST interest!

March 2019: An Investment in Knowledge always pays the BEST interest!

We want to remind all our clients that OMG invests heavily in the continuing education of our staff in order to stay ahead of the ever-changing digital marketing landscape. This month OMG will be at two educational seminars, aimed to enhance our skills and embrace the digital evolution.

Sandy Tao, one of our lead developers will be participating in an “invitation only” Google Ads API workshop in New York on March 6th, 2019.

Chief Visionary Officer, Mike Rappaport, and our Chief Executive Officer, Jesse Lubar will be learning from the companies and people that know the landscape best at The Local Search Association annual meeting in Dana Point California. The schedule includes a robust agenda of education, insights and topical strategy sessions to disseminate and bring back to the OMG team for integration and our client’s benefit!

Pick up your free Value-Added Services & Client-Only Discounts!

February 2019: Turn Gold into Hold! [On-Hold Telephone Messages]

What do your callers hear while they are on-hold? If your business has a phone system with a hold button and you are not leveraging that advertising opportunity, let’s discuss.

OMG has been producing custom telephone on-hold messages since 1990! We were producing on-hold messages well before the internet age. A good telephone on-hold message program will keep your callers entertained, informed, and will give your company a well-deserved professional image!

This month ALL OMG partner clients that are not using on-hold messages are welcome to a FREE 8-message, 6-minute custom production.

Pick up your free Value-Added Services & Client-Only Discounts.

$100 in FREE Printed Promotional Items
First Month – Complimentary on all new Marketing Package Additions
Free Local Search – Competition Analysis
Free Printed Review Reminder Cards – Design & Printed or Refilled
Free Website ADA Compliance & Speed Check
Free Facebook Ad Boost Budget Management
Free Social Media Audience Development
and more…..

February 2019: Website Update Frequency [WebWorx]

We get this question all the time: How often should I change my website? If your site still has animated gifs or “trailing mouse” movement, we’d advise that you make changes TODAY!

However, if your site is more up to date than that, expert researchers recommend a makeover every 2 to 3 years. Most successful websites are updated more frequently to establish higher relevance scores with Google and on a regular basis to keep content fresh, visuals compelling, and navigation intuitive. Having a full time webmaster is your best bet, but most companies can’t justify that investment.

That is where OMG Web Worx comes in. We actually become your webmaster and provide ongoing changes, updates, and security enhancements for one low monthly fee!

Click here and get a formal assessment and complementary Design Mock-Up.

Pick up your free Value-Added Services & Client-Only Discounts.

$100 in FREE Printed Promotional Items
First Month – Complimentary on all new Marketing Package Additions
Free Local Search – Competition Analysis
Free Printed Review Reminder Cards – Design & Printed or Refilled
Free Website ADA Compliance & Speed Check
Free Facebook Ad Boost Budget Management
Free Social Media Audience Development
and more…..

February 2019: Alexa, Siri… and Hey Google! [Voice Search]

50 Percent of online searches will be “voice” by 2020!

You know what they say: adapt or die! The voice search craze has taken on sort of a life of its own in the past two to three years. Statistics tell the story. We are rapidly approaching 2020, the year now infamously predicted by ComScore to mark 50% voice search adoption. Across the board, in fact, the industry seems to be predicting 2020 as the year voice search truly explodes. At OMG National, we are preparing our Partner clients for success by keeping all of your data safe and accessible.

Think you can “set it and forget it” in today’s fast paced digital revolution and evolution? Think again. Get with your Account Executive and Ad Planner here to verify you are on target to hit a bullseye with VOICE SEARCH!

Pick up your free Value-Added Services & Client-Only Discounts.

$100 in FREE Printed Promotional Items
First Month – Complimentary on all new Marketing Package Additions
Free Local Search – Competition Analysis
Free Printed Review Reminder Cards – Design & Printed or Refilled
Free Website ADA Compliance & Speed Check
Free Facebook Ad Boost Budget Management
Free Social Media Audience Development
and more…..

February 2019: Likes & Leads! [Facebook Ads Update]

According to data from the Pew Research Center, 70% of U.S. Facebook users access the site daily, and 43% log on multiple times per day. 82% of the millennial demographic are among the most engaged Facebook users. Furthermore, Facebook ads generate 22 billion clicks per year with a reach of 1.6 billion active monthly users.

Not only do Facebook ads have extensive reach already, but Facebook itself continues to grow. By utilizing the data on active Facebook users, we can access thousands of custom audience parameters to create targeted audience segments for your campaigns. OMG can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters you choose.These ads can drive quality traffic. OMG Facebook Advertising allows your business to seek out prospective customers in a unique way that is not possible through paid advertising. Let’s review your budget, objectives and audiences today!

Pick up your free Value-Added Services & Client-Only Discounts.

$100 in FREE Printed Promotional Items
First Month – Complimentary on all new Marketing Package Additions
Free Local Search – Competition Analysis
Free Printed Review Reminder Cards – Design & Printed or Refilled
Free Website ADA Compliance & Speed Check
Free Facebook Ad Boost Budget Management
Free Social Media Audience Development
and more…..

February 2019: Projection: 82% of Inbound Traffic [Video]

As an OMG National Insider, we are certain you have been made aware that VIDEO is a vital ingredient in our “special sauce” for success! Did you know that, by 2021, it’s estimated that 82 percent of all traffic will be for video? That’s astounding – and opportunistic – for mindful marketers. If you think that sounds unrealistic, consider that video already accounted for just about 80 percent of traffic in 2018.

We know that you want to stand out, get results, and be a leader in your industry. We want to remind you that in content marketing, you’re going to have to consider more formats than just text-based content. Get with your account executive or ad planner to add more video to your current marketing mix. Video Unlimited is a simple cost effective way to produce a cohesive, creative, and compelling video library suitable for your YouTube Channel, Website, Online Directories, Review Sites and more!

Pick up your free Value-Added Services & Client-Only Discounts.

$100 in FREE Printed Promotional Items
First Month – Complimentary on all new Marketing Package Additions
Free Local Search – Competition Analysis
Free Printed Review Reminder Cards – Design & Printed or Refilled
Free Website ADA Compliance & Speed Check
Free Facebook Ad Boost Budget Management
Free Social Media Audience Development
and more…..

Video Post

General Video Statistics Worth Noting

  • The value of a one-minute video is 1.8 million words (Video Brewery).
  • The average user spends 16+ minutes watching online video ads every month (Video Brewery).
  • 43% of people want to see more video content from marketers. (HubSpot).
  • 55% of people watch videos online every day (MWP).
  • 65% of video viewers watch more than ¾ of a video (Syndacast).
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
  • 54% of senior executives share work-related videos with colleagues weekly (TubularInsights).
  • Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  • 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
  • Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  • 55% of people consume video content thoroughly (HubSpot).
  • People spend on average 2.6x more time on pages with video than without (Wistia).
  • 71% of Australian online marketers use visual assets in social media. (Social Media Examiner).
  • In 2015, 90% of young adults use social media, compared with 12% in 2005. (Pew Research Center).
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe).
  • 2/3 of consumers prefer video under 60 seconds (Animoto).
  • Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Social Media
  • Social video generates 1200% more shares than text and images combined (Responsive Bound Marketing).
  • 52% of Snapchat users are under the age of 25. (HubSpot).
  • 85% of Facebook video is watched without sound (Digiday).
  • YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  • 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  • 500 million people are watching videos on Facebook every day (TubularInsights).
  • 45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  • Snapchatters watch 10 billion videos a day (AdWeek).
  • 82% of Twitter users watch video content on Twitter (Bloomberg).
  • Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
  • 8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  • More than 200 million broadcasts have been created on Periscope alone (Medium).
  • 2/3 of users watch YouTube on a second screen while watching TV at home. (Google).
  • 100 million hours of video are watched every day on Facebook. (TechCrunch).
Search Engine Optimization
  • 74% of 2017 online traffic is video content (KPCB).
  • Including video in a landing page can increase conversion by 80% (EyeView).
  • 26% looked for more information about the subject of the video after viewing it (Video Brewery)
  • 22% visited the website named in the video ad (Video Brewery).
  • 15% visited the company represented in the video ad (Video Brewery).
  • 12% purchased the specific product featured in the ad (Video Brewery).
  • Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
Mobile Video
  • one-third of the world’s population – 2.5 billion people – now access social media services via mobile devices
  • 90% of the world’s internet users go online via a mobile device
  • 90 percent of consumer’s mobile time is spent in apps
  • Mobile-only social Networks like Snapchat are also snowballing in popularity, and this is driving increases in time spent on mobile devices.
  • 92% of mobile video viewers share videos with others (Virtuetes).
  • 48% of emails are opened on a smartphone so videos should be compatible (Movable Ink).
Email Marketing
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  • People most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%) (Adobe).
  • 48% of emails are opened on a smartphone so videos should be compatible (Movable Ink).
Product Marketing
  • Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  • 4 out of 5 consumers believe that demo videos are helpful (Animoto).
  • Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  • 4x as many customer would rather watch a video about a product than read about it (Animoto).
  • According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
  • The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)