In today’s on-line environment, the reputation of your tow business directly impacts the number of calls that you will get.
When most people think about reputation, they think about reviews. This is for good reason, as a reported 88% of consumers say that they trust online reviews as much as personal recommendations. Positive reviews produce an average of 18% uptick in cash calls for tow companies, like yours. This is a meaningful uptick for a tow business and it is within your power to control and influence your business reputation.
While reviews determine who does business with you, they also impact where your tow business shows up in search results. Google cares about giving the best answers to searchers. The best answers means providing quality tow companies first. Sure, distance and relevance are important, but equally as important is your business reputation. The number and quality of your business reviews determine your search positioning.
With OMG National by your side, you will get more reviews. We will also monitor reviews and even respond to reviews, on behalf of your business. A business that takes the time to respond reviews will generate a .53 higher star rating on average. Responding to reviews also sends an important message to customers about the type of tow business that you are – one that cares.
Reviews are not the only important aspect of reputation. Managing your brand’s reputation starts with providing a great client experience. Client experience starts with your tow business information online. The accuracy and reliability of this information across dozens of search services on maps, apps, search engines, and voice assistants is very important in setting proper expectations with your customer and starting their experience with your company on the right foot. OMG National helps business publish consistent, quality and accurate information across the web on over 75 sites where customers find you. This can be an otherwise daunting task for most business owners but it is an important one in the context of business reputation.
We know the importance of getting new cash calls and we are standing by to take your business to the next level by improving your reputation online. Don’t wait to see your reputation online, create your reputation online with OMG Tow Marketing!
The most coveted piece of digital real estate for your company is your Google My Business. This is the hub of information that must be properly populated, protected and maintained to earn maximum exposure for search. Thankfully, you have OMG on the case!
Google My Business Profiles are Only Getting More Sophisticated. Keeping your GMB upto date and evolving, gives your business the competitive advantage it needs in your marketplace.
Google Knowledge Graph
Google Local Pack
Google Q & A
GMB (Google My Business) no longer relies on the information you provide to build your listing. If you’re a restaurant, for example, it may attempt to find a web page containing your menu (potentially even from an unverified, third party site) and ad a link to your profile. This in combination with (UGC) User Generated Content, such as pictures, comments, questions and even answers makes monitoring your GMB a key value to the OMG Partner Program.
If you want to discuss additional Local SEO strategies,
Set up an appointment with your specialist today!
Website Changes, Maintenance and Relevance.
When did you update your website last? How many visitors do you get per day? What pages perform best? How fast does your site load? Does your website have structured data to leverage Voice Search and directory population? Does your website scream professionalism on a smartphone? Let the OMG pros perform a full website analysis.
Let’s face it, your website is the front door to your business. I encourage you to look at the newest value packed service at OMG: WebWorx. This program offers you a new website design and launch as well as monthly updates and maintenance. Think of it as having your own creative webmaster on staff! Let’s talk web! This month we are waiving all setup charges with new minimum commitment WebWorx orders.
Pay Per Click
How much are you spending/investing in pay-per-click and display advertising? OMG National is Facebook, Google, and Bing Certified with special recognition as a top-performing agency. Take the complexity out of paid search campaigns across search and social websites. Let OMG manage your ad spend and optimize results to bring you real business.
Our sophisticated real-time bidding algorithms create campaigns that deliver exceptional return on investment to local merchants around the world. So, if you are doing or thinking about investing in Search, Display, Remarketing, Social or Shopping ads, let us run a test. The first $150.00 dollars is on us! That’s how confident we are that you will get a healthy return on investment.
In today’s crowded marketing space, getting noticed and effectively getting found online is a consistent challenge. OMG National is uniquely qualified to bring your digital presence to the next level. With a team of close to 100 in-house professionals, answers, ideas, strategies and marketing concepts are just a call, click, or visit away.
In fact, please consider us your marketing department, and run your budget, goals and challenges through us for a second opinion or to share an innovative approach to the age old challenge; how to get more customers, clients or patients for less on a regular basis! Schedule a bottom up strategy session where we will allocate an hour to forensically look at your marketing.
We get asked a lot about reviews. We all know having reviews is important for consumer confidence, but did you know that they are a key part of being able to participate in Google’s Local Service Ads? Obtaining and responding to Google Reviews is key to improving search rankings and overall SEO efforts.
While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority. Let us get your reviews rocking with our industry leading review generation tools and world class review concierge service. All included at no extra charge with your OMG Partner Program.
We have been doing that since 1990! OMG National is a pioneer in the telephone on hold message industry. Currently over 30,000 businesses nationwide continue to use our custom written and produced telephone on-hold productions. What are your callers listening to while on-hold? Radio? Silence? Music? If you are using a business telephone system with music on hold capability we want to show you how to educate, entertain and inform your callers while they are on-hold. In addition, the OMG Audio Studios produces voice greetings and prompts to add additional professionalism to your organization.
For a NO OBLIGATION Audio Review & Opportunity Analysis:
Chatbots in 2019
This AI-based technology uses instant messaging on Facebook and Websites to chat in real-time, day or night, with your customers or site visitors. With 1.4 Billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.
According to experts, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.
Businesses adopting AI in 2019 will be able to save costs and accelerate growth, getting an edge over their competitors. Ask your Account Executive or Performance Manager if AI is for you!
Video Marketing 101
These numbers show the importance of incorporating video into your digital marketing strategy in 2019:
70% of consumers say that they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
Your OMG relationship gives you access to the latest in video production and distribution. In fact, if you are a Facebook or Instagram user you see video being used daily! Get on the Video Train and Prosper!
People spend an average of 3 Hours and 35 Minutes on their smartphones every day, and by 2019, mobile devices will be the medium that gets the most minutes in the U.S. (finally surpassing television).
This is changing the way brands must work to capture buyers’ attention.
Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds (otherwise, they lose their attention and are onto the next article!).
People generally make instant decisions on what to eat, which restaurant to choose, what to purchase, or where to go, so Micro-Moments that that every marketer should know about are:
To leverage these Micro-Moments to the fullest work with your Account Executive and Performance Manager to leverage your data across all the directories, review and social Sites. For more information on our directory expertise, visit this months OMG blog post!
Voice Search Revolution
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.
50 %will be voice searches by the year 2020
20% of searches on Google are voice searches
25% of all Bing searches are voice searches
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.
Keep in mind that not only will more companies produce audio content in the hopes of gaining brand awareness (so you should, too), but ads are likely to come in soon. Alexa will tell you the answer to your question along with a “word from her sponsor”. Which means you’ll be able to purchase voice ad space – like Google AdWords, but for home speakers. OMG National is here to help you navigate the future of search.
Have you noticed Google’s latest feature on your Google My Business page? It’s Q&A and allows Google to crowdsource information about local businesses that may not be available within the structured attributes of Google My Business, or which is not immediately obvious from a local business’s own website.
Many SEO experts including our team here at OMG also speculate that Q&A may be assisting Google as it builds out an inventory of Voice Search queries and answers via Google Assistant
In a nutshell, Q&A provides valuable information to potential new customers.
How Does Google Q&A Work?
Any time a local business shows up in a Google search results, Google presents searchers with the option to ask a question about that business. In addition, we have created leading Questions and Answers that can put you in the best light and be the most relevant at the same time!
Once posted, the question appears on that business’s Google My Business profile.
Depending on which device they’re using, Local Guides (basically, super-users of Google Maps) may receive notifications that unanswered questions exist at businesses they’ve visited or that are located near them.
Here is where your relationship with OMG National has additional value. We are integrated with GOOGLE and can create as well as respond to questions! DO not rely on outside customers, competitors or Local Guides control your message!
Wait, anyone can ask OR answer? Seriously? Isn’t it MY business profile?
While the information you provide in Google My Business is authoritative, your business profile is still part of a Google search result. It’s a delicate balance between Google wanting you to put your best foot forward and providing as much information as searchers want to see.
Perhaps not a surprise, but we found that 91% of questions from prospective customers have yet to be answered by business owners. Conversely, 61.6% have been answered by Local Guides. CONTROL your Q & A with a little help from your friends here at OMG National.
Contests and Quizzes
Want to build a LEAD FUNNEL? Well it starts with a GOAL! What are you looking to accomplish? Immediate leads for a SALE? An ongoing drip email campaign for longer term sales cycles? Build a list for future marketing? We strongly recommend each of our clients have a “list” that is their clients/prospects/suspects. This list can be emailed on schedule for notices, sales, testimonials, new product/service introductions and more! By using a “FUNNEL” system, we can segment those “recipients” by their unique actions and follow up with a more personalized email. These “Drip/Funnel” campaigns are intelligent effective and can revolutionize the way you generate sales.
But it starts with the list. How many emails do you have? Not enough I am sure. Well, lets start with what you have and assure you we can “purchase” emails based on opt in data or better yet, GENERATE your own LIST by employing a SOCIAL MEDIA contest or Quiz. Facebook and Instigram work well with this type of promotion and we would love to help you ring more out of your universe with a proven 2-step Funnel-Drip strategy. For detailed information and custom quote please reach out.
It’s not just a website! You’re website presence is the foundation of your online presence. Remember the old adage, you only get one chance to make a first impression. This couldn’t be further from the truth, when it comes to todays “point and click” mentality. Your website should be a tool for people finding you, getting information, reaching out to you, researching you and reviewing you! In addition, because of hackers, evolving browsers, search result changes, you really should budget for consistent website evolution! Here are a few reasons some of our best clients chose to upgrade to WEB WORX, our pay as you go website security, search and update service. For OMG VIP pricing, more information or to reach out for a complimentary “NEW DESIGN MOCK-UP” FREE for all OMG Partner clients.
Can a visitor readily find the most basic things on your site, such as contact information?
Is your site navigation confusing?
Is your important content hidden?
Do you have effective SEO content?
Does your website load quickly on all platforms?
Are your product and service offers completely up-to-date?
Is the design dated and ineffective?
Are you experiencing high bounce rates and little conversions?
SUMMER SIZZLER VIDEOS
What are you doing different, unique or special this summer? Have that promotion? Great new product or service introduction? Company anniversary? How about recruitment video or even a testimonial video of some of your biggest fans? Well, OMG National is offering a FREE SUMMER SIZZLER VIDEO to all our Partner Clients. You’re new video will be on social media including Facebook, Instagram and Google My Business! We will also have your video SEO friendly and placed on your Youtube channel and should you desire, integrated into your website or part of a landing page or email broadcast. OMG VIDEO is your single source for ALL your video projects!
Does your company exhibit at trade shows, home shows, recruiting events, community functions or anywhere else you want to spread the word? OMG Promo has developed a wide range of event materials that give you that competitive edge. In addition, OMG Promo has all personalized pens, caps, shirts,key chains, mugs and cowbells you can ever want! In fact, visit OMG Promo and see thousands of items that will help you brand and leverage your logo and information. Use code Partner for 25 dollars off any order as well as NO setup or art charges.
If you own or operate a towing business, then you likely know the heavy impact that bad reviews can have on your business, and your mood. Customers are paying more and more attention to online review sites such as Yelp, Google Reviews, and even Facebook ratings.
Recently, GMB (Google My Business) has rolled out a few new changes to be aware of. Maximizing all of the available online real estate can be the key to unlocking a solid dominance within your local market’s search results.
So your company has been around a long time, you’ve got a good name and a known brand within the area. You’re one of several towers in your area, but despite your consistent social media presence and a recent website overhaul featuring a keyword-filled blog, your online presence, your share of voice within the search results hasn’t grown. Why?
The answer lies in understanding how the directories work and how to maximize them to help you grow your business from online search….
We’ve said before that Google is King, and this is still true. The search engine powerhouse recently emphasized their concerted effort to increase the importance of Google My Business. GMB is where their focus has shifted, especially in terms of local visibility. Last month, our blog discussed some of the ways that we can harness the power of GMB to affect your business listing.
Also worth considering: Use of voice searches and virtual assistants is on the rise. Prospective customers have become increasingly reliant on their smartphones, devices, and virtual assistants to find businesses.
Using our example, let’s say that Jim gets a call from his wife, she tells him that she is stuck on the side of the road and needs help. She blew a tire and hit the curb, she’s on a busy road, this is urgent!
Now Jim has an iPhone, he asks Siri for a tow company near him… Siri recommends Pro Tow and Jim sees that they have 4 stars on Yelp. Jim makes the call and help is on the way. A partnership between Yelp and Apple ensures that iPhone users are provided Yelp rated companies within most local searches.
However, if Jim had an Android phone or an Alexa Voice Assistant by Amazon in his office, he could have asked the same question and would have been fed structured data from business owners who were forward thinking enough to build out a complete online presence.
The various mobile devices and voice assistants use data provided by the businesses whose products and services match most closely with the searcher’s query. Taking control of the data that is out there is becoming more important with each passing week.
Leveraging your listing information and company profile on each of these sites can be overwhelming. OMG National, with the OMG Power Network, can keep your profile updated across the board fixing incorrect listings, suppressing duplicate listings, adding rich content additions like professional graphics, photos, and customized video.
When it comes to being found online in your area, don’t leave it to chance. Give your business the best opportunity you can, to stand out from the competition and claim your share of what’s out there.
To learn more about our OMG Partner – Online Marketing Program, featuring the OMG Power Network, click here, or reach out to a member of the OMG National team today!
If you own or operate a towing business, then you likely know the heavy impact that bad reviews can have on your business. Customers are paying more and more attention to online review sites such as Yelp, Google Reviews, and even Facebook ratings.
Just a single bad review can drag your star ratings down. Heavy search volume for business reviews, has caused Google to promote sites like Yelp, Angie’s List, Home Advisor, and the Better Business Bureau. This interest by the public in online reviews, has caused Google to adjust its algorithm for search and has made them easily accessible within search. These reviews, if positive, can greatly assist operators in leveraging them for sales, conversely, negative reviews can cause sales to take a nosedive, as well as bringing about long term consequences.
Take this real-life story as an example of how a single negative review can impact a business:
James has operated his family towing business for over 20-years. As a tower for 5 different motor clubs, his trucks are always busy. James has made a name for his company, taking pride in his fleet of branded trucks, supporting his community, and working closely with the local police and sheriff’s department. Recently, one of his drivers was called to a DUI tow away. Though the tow itself went well, the mother of the driver went nuts, creating scathing reviews across Yelp, Google, and even their local town’s Facebook group. The next week James was following up on a large private property contract, he had met the customer already and felt that it was a done deal. When he arrived, the owner’s son came out to greet him. He stated that they had read their reviews and were concerned. James explained and the customer advised James that he would get back to him. Ultimately, that contract went to a competitor who was brand new to the area.
Another less known impact of reviews in the towing business, is on insurance renewals. Recently, a tower from Maryland was denied his insurance renewal. Once of the reasons stated by his broker was a preponderance of negative reviews. With insurance rates skyrocketing and always hard to obtain in the towing business, a well-managed system for handling reviews can save a lot of time and headache.
Issues like these are much more common than you would imagine. At OMG National, our clients are often faced with having to deal with “bad review fallout”.
According to Lee Resources, when a customer is left unhappy, there is a 91% chance that they won’t do business with that company again. To make matters worse, the White House Office of Consumer Affairs found that a dissatisfied customer told, on average, 9 to 15 people about a negative experience with a company. Imagine what a single bad experience can do when an angry customer has a phone or computer and easily-accessible review sites at their disposal!
Whether the accounts are legitimate or not, one cannot underestimate the importance of managing online reviews. As a business owner, you should acknowledge every review that comes in. The fact of the matter is that once a review is written and posted, the damage is done. The bigger concern is how you go about protecting your interests and dealing with them.
The OMG National team has some insights about what you can do to keep an eye on your reputation and enable damage control, if needed.
Claim Your Review Pages
It is critical that you monitor your review pages. Your business may have a sterling reputation, but a single bad review can snowball quickly, and not “minding your pages” can lead to a sudden and sharp downturn in your revenue. The solution is to claim your pages and to keep a watchful eye on Yelp, Google My Business, Facebook, and any industry specific review sites.
Devise and Implement a System for Dealing with Bad Reviews
Never let a bad review go one-sided! Whether you question the legitimacy of a review, it is important to respond to the reviewer in a sincere way, and to invite offline resolution of the issue. Yes, you will need to mitigate the damage and it may require some defense, but an acknowledgement of their concern, that is sincere and invites a conversation is best practice.
Target Bad Reviews and Flag Reviews That Seem Illegitimate
Some bad reviews may resonate with you, you might remember the interaction. On the other hand, many businesses encounter reviews that seem…fishy. If you feel that a review is completely unwarranted or that it could have come from a competitor, many review sites have a process for “flagging” these in order to report them. While some bad reviews remain even after flagging, it is important to jump on the review process quickly to ensure that no one is taking advantage of your company for personal reasons or otherwise.
Ask for Good Reviews
According to Inc. magazine, it takes roughly 40 good reviews to undo the damage of one review. The flip side, though, is that only 1 in 10 happy customers leaves a review. The act of simply asking customers for whom you have provided good service, to provide you with online feedback is easy and effective. There are many ways that you can do this, whether it is directly requested via email with a link to your Yelp or Google page, printed reminders, or any other feedback solicitation.
With just a little strategy, a business can recover from bad reviews. If you are looking to improve your reputation, OMG National offers an array of services that can help you navigate the digital landscape, avoid the pitfalls of review sites and social media platforms – and grow your business. We would love to help you today, give our team a call!
More than 500 million hours of videos are watched on YouTube each day. Is yours one of them? Well, if you aren’t taking advantage of the OMG video team and our creative approach, then you may be missing out. Studies are showing that video on your website and social media truly moves the meter. Think about your business and the opportunities that exist for it.
How about an expert series on Youtube? Weekly News Clips for your Facebook and Instagram? Maybe it’s a video series addressing training, recruiting or new client acquisition. The options are endless, and there is no one better positioned to help your business take advantage of video in your marketing then the video team at OMG National!
Mention you read about this on the OMG insider and we will produce a FREE Summer Sizzler or Anniversary Video for your company as a thank you, and to reintroduce our creative approach!
Want to change a picture on your website? Refresh the look & layout? What about ensuring security for your site? WebWorx by OMG National gives you the ability to do all of that and more. WebWorx gives you a new, fully optimized site, plus a dedicated team to maintain, change, and consult with on the latest trends and technologies. Think about an investment in WebWorx as having a personal Webmaster working on staff!
Idea to Implementation, concept to completion, your website is the foundation of your digital presence. Ask for samples and inquire about our low monthly investment which gives you the peace of mind you need and the flexibility you need to evolve and dominate your market! For a Website review and relevant samples set up an appointment with your Account Executive and OMG Performance Manager!
Bring it On! OMG is at the forefront of voice search and we see it working for our clients on a daily basis.
Do you use Voice Search? Well, 50% of us are using it daily and the numbers continue to grow. Typed and spoken searches will output different results. Which means that optimizing your site for a traditional search doesn’t always look the same as optimizing your site for voice search.
The most significant concern about voice search? People using voice search on mobile will get only one top result. This one result is affectionately dubbed “position zero,” and everyone wants it. By 2020, half of all searches will be conducted by voice. So by 2020, half of your potential customers won’t see your website even if you’re fourth in the Search Engine Results Page or SERP. Ranking number one — or securing position zero — will be the main goal for every business owner.
Speak to your account executive and OMG Performance Manager about your specific SEARCH GOALS!
Wow! Google is at it again, with all roads leading to Google My Business (GMB).
Google MAPS are the coveted spot for local search, yet there is still no hard and fast rule as to who is on the list. We already know that “Intent” is the goal of Google, so logically, Distance, Relevance, and Prominence are key factors which include accurate listings, correct categories, reviews, and structured data, which we develop and maintain for all our clients.
Now that Google My Business (GMB) is being integrated with Search, attributes from your GMB posts and website snippets seem to add the extra elements needed to get and stay on the maps.
Check back next month after our Google meetings for further insight and implementation. In the meantime, I can assure you that your account team is following all the best practices to assure your visibility and success.
Pick up your free Value-Added Services & Client-Only Discounts!