By: Jesse Lubar
CEO OMG National
Follow Jesse on Twitter @onholddude
This new age of customer exploration is constantly changing. Mobile Searches are seeing unprecedented growth, and location-based local searches on mobile are growing 146% year-over-year. It sounds like sci-fi, but even self-driving vehicles will be the norm by 2021. In order to reach searching consumers in these “micro-moments” or moments that matter, businesses must be in complete control of the data that appears online. The powerful ability to edit, highlight, and advertise across your entire online presence is a key competitive advantage not to be overlooked.
For small businesses looking to succeed in marketing, education is the key, and that means staying updated on what’s new and changing in the digital space. Keeping up with topics such as search marketing, social media platforms and content ideas, plus location-based technology, is imperative.
Here at OMG National, our leadership and marketing committee stays knee-deep in the new frontier of mobile search and what it means for businesses and consumers alike. We study the current state of search, how your next customer is searching right now versus how the search engines are reading those queries. We also work diligently to keep up with all of the “science” and theory behind the major drivers of Google and friends.
We got our start 26 years ago, pre-internet. At that time, our sales professionals were tasked with educating small business owners on how they could leverage their business telephone to drive customer experience, cross-sales, and prevent people from hanging up when they were put on-hold by a busy company. It was about leveraging the tools of the day to maximize every opportunity and improve on their competitive advantage.
Today is no different. Make sure that you’ve got a firm handle on your online search, social, review, and directory sites. You can begin by identifying the most important online real estate that exists for your industry, company type, and location. Once you’ve got your list, start by claiming and/or building them out to the max. Add imagery, a well-written narrative, and be sure to monitor them for reviews and social mentions.
Your well-built online presence will ensure that you are rewarded with enhanced online activity. Follow this DIY formula, or engage an online marketing agency to handle it for you. The experts agree, your presence across these sites is one major key to your company’s future online success.
For OMG National, this is Jesse Lubar, signing off with a smile.