3 Tips For Using Video to Boost Your SEO
Video is the biggest trend right now in delivering marketing content. Using video in your marketing campaigns provide a more interactive and personal way to get your messages to your target market. People usually skim long articles, but if they get hooked at the beginning of a video they are more likely to finish it because it’s easier to watch a video than read a long-winded article.
How many times have you ran a Google search and saw YouTube videos in your search results? So why not create videos for your business and optimize them for SEO as another way to get your business on the first page of search results?
- Keyword Research
Video SEO needs the same keyword research as traditional SEO. You are still fighting to come up in search results for specific keywords related to your business; the only difference is the content you want to show up is a video instead of a blog.
- Keyword-Rich Video Titles & Descriptions
Using SEO keywords in your video title and description on YouTube and other video platforms will help rank you higher in search results. However, you don’t want to overdo it. Choose a set of specific keywords that are related to your video and your business without oversaturating the description.
Google and other search engine algorithms are getting smarter every day and they are less likely to rank a video that is “keyword stuffed.” However, don’t forget to take advantage of metadata available as tags on YouTube and other video platforms. Placing keywords, locations and languages in the tags can help the SEO performance of your videos as well.
- Use closed captioning
Closed captioning is the process of providing a transcript of your video to be played over the top of the video for anyone who may be hearing impaired. It is a time-consuming task that business owners usually put off, but it is worthwhile for boosting video SEO.The search engine algorithms can’t crawl the video content (yet), which is where the closed captioning comes into play. Just as Google crawls the text of a blog post for keywords, it can also crawl the closed caption text for a video. Therefore, when creating your video, you should also include keywords in the video script and take the time to add closed captioning. Video SEO can be used on its own to boost videos or as a strategic addition to any SEO campaign. If you are looking to boost your SEO results with video, contact an SEO Expert at OMG National today at 800-789-4619.