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LATEST BLOG POSTS


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Get A Jumpstart On Google’s New Upcoming Features & Tools

December 7, 2016

By: Michael Rappaport Welcome to the end of 2016! It’s that time of year, where business owners take stock of their progress, review past initiatives and hopefully outline or at least review a marketing strategy for the coming year. Everyone asks, “how do I get to the top of Google”, so as we close out … Read more…

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Keyword Research is Not Dead: 13 Ways Keyword Research Can Help With Search Rankings

November 15, 2016

Over the past few years, Google has shifted its focus from keywords to “entities” but keyword research can still play an important part in your overall SEO strategy. Most predictions of the “Death of” something related to the marketing world have been proven to be false, the same being with the death of SEO keyword … Read more…

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Making Necessary SEO Adjustments with Google Algorithm Updates in Mind

November 7, 2016

Google Algorithm Updates Google makes approximately 600 updates to its search algorithm each year. While most of these updates are minor changes that tweak small things here and there, there are usually several large updates that shake things up fairly significantly. After large updates, you can find that their search results become reorganized, with new … Read more…

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Fact or Fiction: Social Media Marketing Helps SEO

November 3, 2016

It is true that social media can benefit your SEO, however, it is not in the way that most people perceive. Social media can help businesses build an audience for their content as well as act as an avenue for promoting the content. The social media audience helps build brand visibility and improve a business’ … Read more…

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Personal feelings aside, the business world can no longer ignore social media

November 2, 2016

November 08, 2016 By: Jesse Lubar Here at OMG, we work hard each day to educate you on how digital marketing is affecting our clients. This month, we take a look at social media, its impact, and power in marketing your business. The idea that social media, specifically sites like Facebook, Twitter, and Instagram are passing … Read more…

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Google is Testing a New Content Platform: How It Will Affect Your SEO

October 27, 2016

We’ve all seen Google Plus go through many changes over the past couple of years as Google has tried to keep the platform relevant as a social network. While struggling to keep it afloat, Google has made yet another change to its content landscape. Google Plus users will likely lose the ability to post updates … Read more…

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The Time For A Mobile-Friendly Site Is Now: Google has prioritized mobile search indexing over desktop.

October 25, 2016

Over the next few months, Google has announced that it will begin prioritizing mobile search results indexing over indexing the results of searches performed from desktop computers. What does this mean? Ultimately, it is now more important than ever to make sure that your business’ website is mobile friendly. Search Indexing Search indexing is the … Read more…

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Is Video Right For Your Business?

October 11, 2016

Welcome to this month’s blog! We have roughly two months left in 2016 and I want to share some insights, statistics, and suggestions about utilizing online video for your business. Step out of your comfort zone and explore how video can help you generate more leads, increase engagement, and potentially be the missing link in … Read more…

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Oh Snap! The Rivalry of SnapChat vs Facebook Just Got More Interesting

September 28, 2016

When it comes to technology, change happens at such a fast pace that just as we start to get used to something new, it changes again. We live in a very exciting time where we connect at the speed of light with opportunities people only dreamed of just a short time ago. With that in … Read more…

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Google Adwords or Facebook Advertising — Which Is Right For My Business?

August 31, 2016

-Jesse Lubar, CEO OMG National We all know by now; Google AdWords is the standard by which all other advertising online is measured. They pioneered and perfected the medium, you’re either listed at the top of the page, or you’re invisible, right? Well, not if Facebook has it’s say. Facebook continues to up the ante … Read more…

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What are today’s Paid Search best practices?

July 20, 2016

Many factors are at play when it comes to your online search strategy, more now than ever before. The right strategy plays an important role in the success or failure of a campaign. In the beginning, Google gave us the bid and the keyword, (sorry for the Genesis reference) it was simple, outbid the next … Read more…

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“NEAR ME” Searches Have Doubled in The First 5 Months of 2016

July 1, 2016

Micro-moments are a new type of search being performed millions of times monthly on Google. These are best defined as everyday digital search queries submitted by users who are looking to find something, buy something, or do something with a brand which is near to them, geographically speaking. When coupled with the fact that 82% … Read more…

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Google Summit 16’ – Changes Announced – OMG’s Key Takeaways

June 15, 2016

Last month the online giant hosted their performance summit. Major changes were announced and for the first time in recent memory, these changes will affect EVERY AdWords advertiser. In this post, I wanted to share some of the key changes which are coming down the pike and what this means to marketers and their paid … Read more…

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Google & The Algorithm Signals

May 31, 2016

As we discussed in the last post, Google is using many hundreds of signals within it’s algorithm. These signals determine which links are displayed when a particular query is conducted. Some of the tactics which worked in the past including keyword stuffing, (the practice of loading keywords into the site copy over and over again), … Read more…

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Where Do You Rank Locally?

May 10, 2016

If you own or are a part of a business that’s looking to optimize for a specific geographic area, you might want to familiarize yourself with the updates that Google recently added to its help page for Google My Business. Previously, Google customer review count, ratings, and position in Web results would be enough to … Read more…