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LATEST BLOG POSTS


Understanding the Google Guarantee

May 1, 2018

Understanding the Google Guarantee There’s no questioning Google’s dominance in the digital advertising world. Google is the most popular search engine on the globe, which means that they have access to millions of users at any given time. It’s no wonder that in 2018, almost every business has either heard of Adwords or is actively … Read more

Online Reviews: What Businesses Need To Know

April 1, 2018

Online Reviews: What Businesses Need To Know Online reviews are here to stay. Not only have they spread across different platforms, but our society is becoming more and more accustomed to reading – and leaving – online reviews. Now, more than ever, businesses need to grow their online reviews, and the right review generation strategy … Read more

Social Media: Essential to Business in 2018

March 1, 2018

Social Media: Essential to Business in 2018 Social Media, properly applied, can have a significant impact on your company’s sales. There are currently 214 million Americans on Facebook. That’s over 66% of the entire United States population, and this statistic is rising daily. At the same time, new platforms continue to develop, creating challenges for … Read more

Directory Listings: Win Big in 2018

February 1, 2018

Directory Listings: Win Big in 2018 By: Henry Heredia Understanding how Google and other search engines deliver results to their users is the Online Marketer’s biggest challenge. When I ask a new client what their goals are when starting their marketing program, the most common answer is: “to get my business to the top of … Read more

“Google Guaranteed Program” for Local Businesses

January 4, 2018

Google Tests “Google Guaranteed Program” for Local Businesses The Google local search game is about to change drastically! Google is testing what they are calling the Google Guaranteed Program. Currently, the program is in beta and only available to home services, locksmiths and other similar businesses in San Diego, Sacramento, Stockton and San Francisco, CA. … Read more

Paid Search is Evolving. Are You Ready?

January 2, 2018

Paid Search is evolving. Are you ready? By: Henry Heredia The New Year is here, and at OMG National we can’t help but look ahead to the innovations that will inevitably change the way digital marketing works. As we all know, an unannounced algorithm update can alter a Paid Search campaign completely and understanding the … Read more

Online Reviews: One Pillar of Success in 2018

December 1, 2017

Online Reviews: One Pillar of Success in 2018 2017 has seen an enormous shift in how Google and other search engines factor in ratings and reviews. Online reviews which were once the online equivalent of “word of mouth” have become much more. The trend continues to move and encompasses an overarching theme, that Google is … Read more

Social Media Success: Are You Ready for 2018?

October 26, 2017

Social Media Success: Are You Ready for 2018? By: Henry Heredia As 2018 approaches, we at OMG National are constantly analyzing strategies and trends to stay ahead of digital marketing’s ever-changing landscape. Social media, in particular, is always evolving and if you don’t pay attention, you’re certain to be left behind. At OMG National, we’re … Read more

Directory Listings: The Foundation for Success

September 29, 2017

Directory Listings: The Foundation for Success By: Henry Heredia In 2017, nearly 60% of all web traffic comes from mobile devices. People are continually relying more on their smartphones and digital marketing is falling in line. Businesses must begin managing their digital presence and the first step is by making sure your company’s directory listings … Read more

Paid Search: The Next Step

August 28, 2017

Paid Search: The Next Step By: Henry Heredia We’ve reached the age of hoverboards and driverless cars. Gone are the days of relying on the Yellow Pages to locate the business or service we need. Now, search engines give us almost instant results in the easiest and most user-friendly way possible. Even in modern times, … Read more

The Importance of Online Reviews

August 4, 2017

The Importance of Online Reviews By: Henry Heredia Consumers today place great importance on reviews. Whether the reviews come from Yelp, Yellowpages, Facebook, or right on Google, potential customers are actively seeking them out to make purchase decisions. The fact is that reviews are only gaining more importance and as business owners, it’s something that … Read more

Social Media: What Businesses Need To Know

July 11, 2017

Social Media: What Businesses Need To Know By: Henry Heredia For businesses to get the most out of social media, business owners need to better understand the purpose and value of social networks. Under all of the likes, video shares, and hashtags, there exist multiple venues for humans to interact with one another and share … Read more

Location Drives Mobile Searches

June 7, 2017

Location Drives Mobile Searches Written by: Henry Heredia More than ever, people are living life on the go. We have an infinite amount of information in the palm of our hands; and the maps, apps, and search engines we use to provide us with intelligent answers rely on data gathered from different sources scattered throughout … Read more

Improve Your Online Reputation

May 30, 2017

Improve Your Online Reputation Whether clicking from your desktop browser or swiping through apps on your smartphone, you’re connected to the web a lot throughout the day. Your customers are too. According to a Pew Research Center survey, 73% of Americans go online daily. 42% log on several times a day and 21% say they’re online … Read more

The Direction of Digital Marketing: 2017 and Beyond

May 15, 2017

The Direction of Digital Marketing: 2017 and Beyond The industry has changed a lot in the last year, and as we head toward the year’s midway point, it’s important to take a second and think about the direction of digital marketing in 2017 and beyond. To market effectively, it is critical to stay on top … Read more